2016年7月25日星期一

美国 Amazon 亚马逊如何警告跟卖的卖家

收到许多卖家求救于不晓得如何写出正确 "投诉跟卖信件" 以至于无法在第一封信寄出去后就达到效果。
特别准备 " 独家秘笈" 让所有伙伴一起学习" 如何正确写出投诉跟卖信件 "
首先要注意的就是 "对象"

1. 自己品牌名称---- A ( 授权之 品牌名称 或是 已注册之品牌名称 )

2. 对方(卖家) 品牌名称---- B ( 您要投诉之 对象名称 或是 品牌名称 )

Dear “ B ”,

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ".

" A " holds federal trademark registrations in the United States. So “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without authorization. See the following ASIN: B001234567 (写自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of " A's " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” 's infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.


While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1)Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;
(2)Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the

ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "

以上总共分为 三大重点 首先写出了自己的品牌权利,而后将跟卖卖家之侵权行为做再次强调,最后请侵权卖家立即把

所有产品移除。


此模板为完整申诉版,各位守规举之卖家可自行调整段落内容长短!


务必遵守: 目的明确,简洁明瞭,赶快学起来吧!


除了防止跟卖,是否也常碰到其他相关的" 跟卖问题" 呢?


如果写信给卖家,依旧置之不理的话,那就需要以下列的方式来向亚马逊进行投诉的动作了!祝各位卖家好运!


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杭州京盛跨境电商新蓝海学院,助力传统外贸企业快速进入跨境电商市场!

杭州京盛跨境电商位于中国跨境电商综合试验区—杭州,京盛跨境电商团队于2012年组建,是亚马逊Amazon、eBay、wish官方战略合作伙伴,也是全球金融机构WorldFirst、Payoneer、PingPong等合作伙伴。杭州京盛亚马逊项目团队与中国轻工行业协会,浙江省、江苏省多个市县商务局,浙江外国语学院,杭州师范大学,浙江工商大学,浙江金融学院等高等院校展开跨境电商人才校企合作。







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